Friday, April 7, 2017

Food Truck Business Planning Considerations




Food Truck
Business Plan Considerations


  1. What is the mission statement and target market ?
  2. What is the right size and capability of the food truck you need  ?  For some people an appropriate step is a  cart or concession trailer and for others it might be a full blown food truck ,.
  3. What is the projected investment and be sure to include all the costs including soft costs  .   You should also budget a reserve fund .
  4. How will the investment be funded ?
  5. What is the equipment plan and is it calibrate for the contemplated menu and volume .
  6. What does the local food truck competitive landscape look like and how will your concept fit and perhaps fill a void ?
  7. What are the state and local permitting laws and health inspection requirements  ?
  8. Its important to understand what your break-even is .  
  9. You need a human resource plan .   What positions are required , for how many hours per week and when ?   
  10. What is the marketing and social media plan .
  11. Make sure you understand the impact of operating a successful food truck on your lifestyle .     For many food trucks the highest potential operating times might be evenings and weekends .  For others it might be early mornings .
  12. What is the long term plan.   Is it to use a food truck as a stepping stone toward a bricks and mortar operation or another food truck .

 Mark Sievers 
(859) 576 2257
thesieversco@aol.com  







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