Nine Questions
About the Business Every Business Plan Should Answer
- Who is
the new venture's customer?
- How
does the customer make decisions about buying this product or service?
- To
what degree is the product or service a compelling purchase for the
customer?
- How
will the product or service be priced?
- How
will the venture reach all the identified customer segments?
- How
much does it cost (in time and resources) to acquire a customer?
- How
much does it cost to produce and deliver the product or service?
- How
much does it cost to support a customer?
- How
easy is it to retain a customer?
